Rapaport’s Avi Krawitz chats with Ryan Perry, acting vice president of strategy and innovation at De Beers, about the company’s partnership with the Gemological Institute of America (GIA) on its Tracr blockchain platform.
Following their recent collaboration, Perry notes the importance of expanding the industry’s provenance capabilities and highlights how technology can enable better storytelling. He outlines some of the benefits from the De Beers-GIA cooperation, which taps both organizations’ resources to inspire trust among consumers.
Check out some highlights here:
Listen to the full podcast here: